Operators wholearned to build.Engineers wholearned to ship AI.
The gap between what AI can do and how real businesses use it is enormous. We're closing it one workflow at a time.
Most AI consulting in 2025 promised the moon and delivered slideware. The category is in a credibility hangover.
We think there's a different way.
AI works best installed inside a real workflow, owned by the team that runs it, supported by people who pick up the phone.
We come from operations, not enterprise consulting. We build for the businesses we came from.
The team.
Click a name to read more.
More than five years building for the web before AI changed the game. WordPress, Shopify, WooCommerce, custom themes and plugins, Core Web Vitals. The unglamorous performance work where clean code decides whether a site converts.
Completed Anthropic's Claude Code in Action and DeepLearning.AI's Agentic AI courses. Leads technical architecture here. BSc in Computer Science, National Polytechnic University of Armenia.
Believes the best AI quietly does its job and gets out of the way.
Sevag on LinkedIn →Founded Hayink, an artist-first textile printing business in Yerevan, in 2022. Four years running it end to end: briefs, quoting, production, delivery, partnerships. That's where he learned what SMEs need from technology, and what they don't.
Before that: Arabic-speaking trading clients at ForexTime, client acquisition for AlWali Middle East from Shanghai, communication coaching in China. International Relations and Diplomacy, Yerevan State University.
Operator who learned to build. Believes that's the right order.
Hagop on LinkedIn →Owns the space between the client and the build. Scoping, coordination and the weekly cadence that keeps a project on track, so you always know what's shipping, when, and what it costs. She's the one who picks up the phone.
Co-founded ONE-SIGNAL, where she still runs growth and operations, and built the jewelry brand Nayiri from the storefront up. Armenian, raised in Austria, lived in London. Works in English, French, German and Armenian. BSc International Management, Warwick.
Believes a project isn't done until your team can run it without us.
Clara on LinkedIn →Five things we believe.
One workflow shipped beats a hundred slides.
We measure ourselves on what's running in production, not what's in the proposal.
Trust is the moat. Hype is the trap.
We sell honesty about what AI can and can't do. We refuse to sell magic.
Your team should own what we install.
Not us. Not our platform. You.
Local context wins.
A workflow tuned for an Armenian print shop is different from one tuned for a Riyadh family business. We respect both.
The phone gets picked up.
Most agencies vanish after the invoice. We don't.
Want to talk?
Book a 30-minute discovery call. Or email us. We answer.