Operators who learned to build.
Engineers who learned
to ship AI.
What we believe
Most AI consulting in 2025 promised the moon and delivered slideware. Forty percent of agentic AI projects are predicted to be cancelled by 2027. The category is in a credibility hangover.
We think there's a different way.
We think AI works best when it's installed inside a real workflow, owned by the team that runs it, supported by people who pick up the phone. We think trust matters more than hype. We think one workflow shipped beats a hundred decks promised.
We come from operations, not from enterprise AI consulting. One of us has been running an Armenian textile printing business since 2022, watching the gap between AI promise and AI delivery in his own books. The other has spent nearly a decade building real software, recently going deep into agentic AI and Claude Code.
We build for the businesses we came from.
The team
Spent more than five years building things on the web before AI changed the game. WordPress, Shopify, WooCommerce, custom themes and plugins, Core Web Vitals, the unglamorous performance work where details matter and clean code is the difference between a site that converts and one that doesn't.
Recently completed Anthropic's Claude Code in Action and DeepLearning.AI's Agentic AI courses. Currently leading technical architecture for Applied Intelligence Solutions and pushing what's possible when solid engineering meets real AI deployment.
BSc in Computer Science from National Polytechnic University of Armenia. Believes the best AI is the AI that quietly does its job and gets out of the way.
Founded Hayink, an artist-first textile printing business in Yerevan, in 2022. Has spent the last four years running operations end to end: client briefs, quoting, production, delivery, partnerships. That experience taught him what SMEs actually need from technology, and what they don't.
Before Hayink, he supported Arabic-speaking trading clients at ForexTime in Yerevan, ran client acquisition for AlWali Middle East from Shanghai, and coached communication for international youth in China. Studied International Relations and Diplomacy at Yerevan State University.
Operator who learned to build. Believes that's the right order.
Owns the space between the client and the build. Runs scoping, project coordination, and the weekly cadence that keeps an engagement on track — so clients always know what's shipping, when, and what it costs. She's the one who picks up the phone and ensures everything is delivered to perfection.
Came up as an operator across three markets. Co-founded ONE-SIGNAL, a multi-asset trading signals business, where she still runs growth and operations, and built Nayiri, a direct-to-consumer jewelry brand, from the storefront up. That's where she learned what SMEs actually need from technology: fewer tools, tighter systems, someone accountable when it breaks.
Armenian, raised in Austria, lived in London. Coordinates teams and clients in English, French, German, and Armenian. BSc in International Management from Warwick, with an exchange at St. Gallen.
Operator who runs delivery. Believes a project isn't done until your team can run it without us.
Five things we believe
One workflow shipped beats a hundred slides.
We measure ourselves on what's running in production, not on what's in the proposal.
Trust is the moat. Hype is the trap.
We sell honesty about what AI can and can't do. We refuse to sell magic.
Your team should own what we install.
Not us. Not our platform. You.
Local context wins.
A workflow tuned for an Armenian print shop is different from one tuned for a Riyadh family business. We respect both.
The phone gets picked up.
Most agencies vanish after the invoice. We don't.